NBA 2K19 fans are unhappy at an increase in the number of in-game unskippable ads

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Unhappy NBA 2K19 players are complaining that unskippable ads have popped up via loading screens on the basketball sim across most platforms.

Whilst loading advertisments in the NBA 2K franchise aren’t new, the sudden flood of irate messages across Reddit and social media (thanks, Nintendo Life) concerning 2K19 intimates either a bug or an upswing in the number of advertisements playing.

“Yeah, my game got to 100% and instead of letting me edit match ups (which you can normally do while the game loads) or letting me go straight to the game, I had to sit there and finish the ad,” said one commenter. “Absolutely pathetic from 2k again.”

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